JOE WANG
JOE WANG
/design journal
/design journal
Hover here!
Mee Mao!
Hello 🐱
Press me!
Mee Mao!
Hello 🐱
HEY I'M JOE!
HEY I'M JOE!
I'm a cat dad product design lead that narrates stories, uplifts design teams, & breathes life into product visions
I'm a cat dad product design lead that narrates stories, uplifts design teams, & breathes life into product visions
Based in Melbourne, AU
Based in Melbourne, AU
/Product design lead.
/Product design lead.
Mosh.
Mosh
may 22 - present
/Design lecturer.
/Design lecturer.
Monash university.
Monash
university
Feb 25 - present
01
01
MY
WORK
MY WORK
.projects
The gallery
Other notable projects that didn't get their own case study but deserve a mention
2025
//
Zero-to-one B2B Saas
Concierge
Concierge is an AI-powered assistant built for real-world service ops — pre-trained on your sector, connected to your systems, and capable of resolving 70% of queries end-to-end
2025
//
Website Design
Covalent API
The stack you need that'll fix all your salesforce qualms. The executional layer.
2025
//
Zero-to-one B2B Saas
Cortex
Cortex is a real-time decisioning engine. It unifies every signal — behaviour, value, risk, and intent — to build a live, 360° view of each customer. Cortex then triggers retention nudges, growth campaigns, and service actions automatically. With attribution built in, every intervention becomes a measurable growth lever.
2021
//
zero-to-one 3-sided service
Community transport
A 3-sided product servicing community transport providers, drivers, as well as user facing on-demand ride hailing app for local residents of Coffs Harbour. Covering all aspects from ride matching to compliance check lists.
02
02
AFTER
HOURS
AFTERHOURS
.for fun
03
03
MY
STORY
MY STORY
.more about me
Hi, I'm Joe!
Retired semi-professional dancer, cat-dad of 2 fluffy boys and an avid gardener.
I'm a perpetually caffeinated designer with a passion for native mobile apps, scalable design systems and breathing life into product visions with beautiful application of design principles and new technology. I'm a pragmatic designer with a strong focus on what needs to be done to drive our hero metric, without losing the magical spark of beautiful UI and interactions.
I've spent the last 4 years working in the health-tech space, spearheading design at Mosh, where I currently lead the design team. The piece of work I'm most proud of to date, is the progression of the Mosh mobile app, which I've led the end-to-end design process of over the last 2+ years, currently servicing over 53k users, and growing.
Retired semi-professional dancer, cat-dad of 2 fluffy boys and an avid gardener.
I'm a perpetually caffeinated designer with a passion for native mobile apps, scalable design systems and breathing life into product visions with beautiful application of design principles and new technology. I'm a pragmatic designer with a strong focus on what needs to be done to drive our hero metric, without losing the magical spark of beautiful UI and interactions.
I've spent the last 4 years working in the health-tech space, spearheading design at Mosh, where I currently lead the design team. The piece of work I'm most proud of to date, is the progression of the Mosh mobile app, which I've led the end-to-end design process of over the last 2+ years, currently servicing over 53k users, and growing.
Coffees
Consumed
Coffees
Consumed
Countries
Visited
Countries
Visited
Fluffy
Cats
Fluffy
Cats
Lake Tekapo.
//2024
Taro the cat.
//2025
Rikka the cat.
//2023
China.
//2024
Melbourne CBD.
//2025
Monash university
//2025
Elwood Beach.
//2025
Elwood beach.
//2025
Mornington penninsula.
//2025
Su Zhou.
//2025
Hang Zhou
//2025
Thanks for listening to my story.
//Keep scrolling to get in touch
Lake Tekapo.
//2024
Taro the cat.
//2025
Rikka the cat.
//2023
China.
//2024
Melbourne CBD.
//2025
Monash university
//2025
Elwood Beach.
//2025
Elwood beach.
//2025
Mornington penninsula.
//2025
Su Zhou.
//2025
Hang Zhou
//2025
Thanks for listening to my story.
//Keep scrolling to get in touch
04
04
GET
IN
TOUCH
GET IN TOUCH
.on pause
This last year has been a rough year personally, and I've been reminded of the value of enjoying my time with friends, family and engaging more with my hobbies.
I won't be taking any new freelance work as of right now but am always down If you just want to chat about design-y things!
You can reach me at:
This last year has been a rough year personally, and I've been reminded of the value of enjoying my time with friends, family and engaging more with my hobbies.
I won't be taking any new freelance work as of right now but am always down If you just want to chat about design-y things!
You can reach me at:
© 2026 Joe Wang - Based in Melbourne, Australia
© 2026 Joe Wang - Based in Melbourne, Australia
The gallery
Other notable projects that didn't get their own case study but deserve a mention
2025
//
Zero-to-one B2B Saas
Concierge
Concierge is an AI-powered assistant built for real-world service ops — pre-trained on your sector, connected to your systems, and capable of resolving 70% of queries end-to-end
2025
//
Website Design
Covalent API
The stack you need that'll fix all your salesforce qualms. The executional layer.
2025
//
Zero-to-one B2B Saas
Cortex
Cortex is a real-time decisioning engine. It unifies every signal — behaviour, value, risk, and intent — to build a live, 360° view of each customer. Cortex then triggers retention nudges, growth campaigns, and service actions automatically. With attribution built in, every intervention becomes a measurable growth lever.
2021
//
zero-to-one 3-sided service
Community transport
A 3-sided product servicing community transport providers, drivers, as well as user facing on-demand ride hailing app for local residents of Coffs Harbour. Covering all aspects from ride matching to compliance check lists.